Professional Experience

George Mason University, Fairfax, VA                                                                      

November 2020-Current

Adjunct Marketing Professor

Teaching in-person and online marketing classes for undergraduate students on Digital Marketing, International Marketing, and Marketing Principles.

 

University of Maryland Global Campus, Largo, MD                                                      

August 2019-Current

Adjunct Marketing Professor, Subject Matter Expert

Teaching online digital marketing and social media classes for undergraduate students.  Subject Matter Expert for new course develop in digital marketing.

 

Southern New Hampshire University, Manchester, NH                                       

December 2015-Current

Adjunct Marketing Professor

Teaching online marketing and social media classes for undergraduate students. Completed training and certification for Cultivating Conversations, Online Teaching, Beyond the Bulletin Board, and Assessment Calibration.

 

Rasmussen College, Maitland, FL                                                                                 November 2018-Current

Marketing Subject Matter Expert (SME)

Visual Marketing and Social Media Adjunct Instructor

Teaching online marketing college-level courses for Principles of Marketing, Visual Marketing and Social Media for undergraduate students.  Contractor assigned to develop, write, and build the online Marketing Capstone and Principles of Marketing college courses.  

 

YHB – Winchester, VA                                                                                                            August 2014–November 2015

Marketing Director

Marketing for Professional Services Accounting Firm

Oversee the firm-wide marketing tasks for seven locations, review proposals for new work, produce policies and procedures regarding branding standards and innovative marketing initiatives. Monitor annual marketing budget for corporate, local and industry levels. Coordinate and produce all advertising and public relation activities. Continual website and social media analytics monitoring. Produce, send and post press releases.  Develop and manage all marketing research for all industries.

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The Library Corporation – Inwood, WV                                                                           

April 2008–April 2012

Marketing Director

Worldwide Library Software (SaaS)

Developed regional and international marketing plans for a provider of library and school software automation solutions. Trained, mentored, and supervised a team of 5 employees in the marketing department and coordinated various traditional and non-traditional promotional projects.  Administered expense budgets, monitored industry trends and customer behavior, and helped to enhance new and existing products.  Collaborated with sales managers and product developers to execute integrated campaigns and meet profitability goals. Managed 40+ tradeshows per year, oversaw user group meetings, and led all advertising and design projects.  Managed 4 websites including all design, press information, SEO, and web analytics.  Maintain social media sites (Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest), attract new “fans”, and successfully increased web traffic by 1000%.

 

GTSI – Chantilly, VA                                                                                                                

September 2006-April 2008

Marketing Communications Manager                                       

Government Technology

Coordinated and implemented strategic marketing plans while ensuring that all internal and external projects were completed on schedule and under budget.  Planned and supervised media schedules, seminars, webinars, and print materials.  Conducted extensive research for marketing materials and government statistics.  Worked cooperatively with creative teams and company partners to meet organizational objectives. 

 

CSC – Alexandria, VA                                                                                                       

December 2005-September 2006

Communications Specialist

EPA Water Security Division

Helped to develop communication materials for the Water Security Division of the EPA and all U.S. utility companies.  Prepared educational materials to provide support at conferences and tradeshows.  Assisted with research, branding, media placement, database development, and organizational management. 

 

Datalux – Winchester, VA                                                                                              

October 2002-November 2005 

Marketing Manager

Mobile Computer Systems - Technology

Established successful advertising and marketing strategies, negotiated agreements with outside sales reps, and communicated with sponsors and agencies.  Developed promotional materials and media kits, coordinated schedules, conducted competitive analysis, and collected data to evaluate product/service markets. 

 

Dedicated Micros – Chantilly, VA                                                                                 

September 2000-October 2002

Marketing, Web and Graphics Specialist

Security Technology

Designed and developed the corporate website and marketing materials including national/international trade magazines, e-commerce initiatives, trade shows, and corporate presentations.  Oversaw quality control of graphics products, created proposals, managed materials inventory, and increased revenues from $25M to $40M.

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Online University Teaching Experience

George Mason University

• Principles of Marketing - MKTG-303 (Asynchronous)

  • This course introduces students to the terminology, functions, institutions, and philosophy of marketing and market-driven decision-making, with emphasis on the role of technology. Students will develop marketing application abilities through the development of a team-created rudimentary marketing plan.

• Global Marketing - MBUS-303 (Asynchronous)

  • This course examines marketing principles, concepts, strategies, tactics, and analytical tools used by organizations to market ideas , products, or services to selected target groups. The course emphasizes how to promote, distribute, and price a firm’s offerings in a dynamic domestic and international environment.​

• Digital Marketing - MKTG-315 (Asynchronous)

  • This course explores the impact of Digital and Internet technology on marketing strategy and practice. Topics include web design and analytics, search engine optimization, online advertising campaigns, email marketing, and social media to build customer traffic, conversion, and company revenue.​

University of Maryland Global Campus

• Digital Marketing Principles/Principles of Marketing - MRKT 311 & 310 (Asynchronous)

• Social Media Marketing - MRKT 458 (Asynchronous)

• Social Media Marketing Tactics and Applications - MRKT 398 (Asynchronous)

• Email Marketing - MRKT 356 (Asynchronous)

• Marketing Research & Analytics - MRKT 412 (Asynchronous)

• Managing Customer Relationships in Digital Marketing - MRKT 394 (Asynchronous)

• Consumer Behavior in Digital Marketing/Consumer Behavior - MRKT 411 (Asynchronous)

• Integrated Marketing Communications in Digital Marketing - MRKT 355 (Asynchronous)

• Nonprofit Marketing - MRKT 314 (Asynchronous)

Southern New Hampshire University

• Applied Marketing Strategies - MKT-205 (Asynchronous)

• Introduction to Marketing - MKT-113 (Asynchronous)

• Social Media & Marketing Communications - MKT-265 (Asynchronous)

Rasmussen University

• Advanced Marketing Strategies - MAR 4171 (Asynchronous)

• Consumer Behavior - GEB 3275 (Asynchronous)

• Sales Force Management - MAN 4164 (Asynchronous)

• Principles of Marketing - MAR 2011 (Asynchronous)

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Online University Course Development Experience

George Mason University

• Principles of Marketing

• Global Marketing

• Digital Marketing

University of Maryland Global Campus (Subject Matter Expert)

• Digital Marketing Principles

• Social Media Marketing

• Email Marketing

• Managing Customer Relationships in Digital Marketing

• Consumer Behavior in Digital Marketing

• Integrated Marketing Communications in Digital Marketing

Rasmussen University (Subject Matter Expert)

• Principles of Marketing

• Marketing Bachelor Capstone

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Education

Southern New Hampshire University – Manchester, NH    

Master of Science (MS), Marketing         

Graduate Certificate, Social Media (55 weeks)

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Hood College – Frederick, MD                                                               

Bachelor of Arts (BA), Studio Art

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Lord Fairfax Community College – Middletown, VA                       

Associates (AA), Mechanical Engineering

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American Marketing Association                                                        

Digital Marketing Certificate

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Areas of Expertise

• Integrated Marketing Campaigns

• Market Research

• Marketing Segmentations

• Corporate/Brand Strategies

• Customer Engagement/Journey

• Design & Development

• Digital Marketing & Social Media

• Graphic & Video Production

• Data Analytics & Reporting

• Training & Team Building

• Project Management

• Lead Generation Campaigns

• SEO, SMM, SEO, Email Marketing

• Tradeshow/Event Management

• PR & Business Communications

 

Technical Proficiencies

Learning Management: Blackboard, BrightSpace (Desire2Learn, D2L), Moodle, Google

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Analytics & Automation: Adobe Analytics, Jira, Google Analytics (Certificate, Platform Principles), Google AdWords (Certificate), Google Alerts, Sprinklr, SEMrush, SocialFlow, Social Media Analytics, Email Analytics, Web Trends, Hootsuite, Google Website Optimizer, WordPress, Marketo, HubSpot, PPC, SEO, SEM, SMM

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Design & Development: Adobe Illustrator, Adobe Photoshop, PageMaker, Corel Draw, InDesign, Canva, Quark Xpress, MS Publisher, FrontPage, Dreamweaver, Fireworks, Flash, AutoCAD, Visio, GoAnimate, iMovie, MailChimp, Constant Contact, Aweber, Clickfunnels

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Office Management: Salesforce, CRM Databases, MS Office Suite (Word, Excel, PowerPoint, Access), WordPerfect, Adobe Acrobat Professional, MS Project, Google Docs, Open Office

 

Programming: HTML, JavaScript, ASP

 

Additional Qualifications

ROCK-SOLID training course "Coaching Strategies - UMGC

Certificate Marketing Foundations: Customer Segmentation & Competitive Market Analysis         

Member – American Marketing Association (AMA)    

Member - Digital Analytics Association (DAA)

Television/Media Coordinator - Winchester Public Schools              

Marketing Committee  Shenandoah Art Council

Lord Fairfax Community College Education Foundation                     

American Library Association & Exhibit Table Board

Certificate of Online Teaching Assessment Calibration – SNHU Learning Science & Assessment

Certificate Online Teaching Beyond the Bulletin Board – SNHU Learning Science & Assessment

Certificate Online Teaching Cultivating Conversations – SNHU Learning Science & Assessment

Book Art Layout & Design - “Here It Is, There It Was, and So It Goes” by Mark M. Hood

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