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Evidence of Teaching Effectiveness & Impact

Digital Marketing Portfolio for Online College Courses

Closing Statement

Reflection on my educational journey

When creating a marketing class, I consider my career and experience in the field. I reflect on what has been essential to learn and incorporate into my life to benefit the outcome for companies and to stand out in the competitive marketing industry. The portfolio project has helped me to review the class on a higher level of evaluation for my students and myself as the educational coach. Many improvements have been made at George Mason University over the last four years. Still, I can also see ways to improve my class so that my students can learn marketing and have a positive online educational experience.  There are many ways I can grow as an online instructor from students and peers, to offer new insight into what is working and what can change to increase engagement and learning outcomes. 

Online Teaching Excellent Award at George Mason University: Lisa Prodywus

Faculty Support Letters

Two faculty support letters are provided in the links below. 

Jessica J. Hoppner, Ph.D
Area Chair and Associate Professor, Marketing
Costello College of Business
George Mason University

James Harvey, Ph.D.

Associate Professor of Marketing

Costello College of Business

George Mason University

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Student Evaluation Overview

The following chart was created from the last five-semester ratings from student course evaluations. The two sections show the evaluation form changes to the student survey questions.

Lisa Prodywus college course evaluations

Student Evaluations

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Principles of Marketing

Fall 2023

Principles of Marketing

Summer 2022

Principles of Marketing

Spring 2023

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GMU Spring 2021.png

Principles of Marketing

Fall 2021

Principles of Marketing

Spring 2021

Student Evaluation Comments

The professor organized this course in such a great way that there was no significant obstacles. Professor Lisa Prodywus understands the needs of the students and tries to accommodate them according to their needs. She is very flexible, helpful and understanding of what students need to learn and what they should take away from this course so that they can apply this knowledge into the real world.

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She is just a great professor and knows how to teach.

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This course was 1 out of the 5 classes that I had this semester that wasn't stressful and yet I still learned valuable information from this course. The outline/layout of this class is amazing for online students.

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I found the McGraw connects to be very valuable, they helped me have a deeper understanding of marketing and I was able to learn more about the marketing world. I also enjoyed our group projects, I found it to be important to work in groups and have real experience with how marketing works in the real world.

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Everything was most valuable to my learning experience, She is just a great professor and knows how to teach.

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The course was well structured and provided a good mix of activities for students to utilize. Professor Prodywus was amazing, as she was supportive, responsive, and generally facilitated a constructive learning environment.

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The "self regulating" concept of the assignments and McGraw were very valuable to my learning experience. I also lucked out a lot on my group I had for this class. I wish all my groups went like that for all my classes.

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I really enjoyed this course. It consisted of a variety of teaching methods such as discussion boards, group projects, tests, and quizzes. This course was set up in such an efficient way that all of it was very valuable to my learning experience.

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I liked the group work, doing the marketing plan to prepare for owning my own business in the future, and the ability to get ahead of assignments.

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Overall, she is a 110/100 professor and proven to be an asset at GMU, she should continue teaching and grow her career and expertise as a professor.

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The lesson materials and discussion boards provide me how the theories and knowledge about marketing are applied to real business. The project gives me a chance to do research about a particular company and analysis its marketing plans.

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The most valuable part of the course was being able to share such a great relationship with this professor. I let her know of a difficulty that I had and right off the bat, she was very encouraging and so sweet! She's one of the reasons why I decided to minor in Business.

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The course contains exciting topics and contents. I like the professor's method– Learning by doing! What a fun class! I appreciate Professor Prodywus' friendly and encouraging comments. Thank you so much!

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The discussion boards helped learn concepts of the course from multiple different perspectives 

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I really appreciate the organized schedule, variety of assignment types, timely feedback on assignments, and clear instructions. In a five week condensed class, having the schedule laid out at the beginning of the course and sticking to the calendar is a huge help!

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Some of the aspects that were most valuable to my learning experience were the discussion board and the weekly assignments. The discussion boards engaged the ideas that were learned throughout the modules and were very interesting and entertaining to complete. The weekly module assignments were great learning items as it involved research and classroom materials.

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She's doing great! I loved everything about her course, from the weekly assignments to the discussion boards. It was overall very engaging and interesting.

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The amount of resources the professor provided were very helpful with my engagement in the course, as well as the study guides provided which made me more confident during the exams. The professor herself was also very kind and accommodating, so even with a busy schedule the class was manageable.

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She uses a lot of videos to help give us a better understanding of what she is teaching us and she gives real–life examples. BEST MARKETING TEACHER EVER

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I loved the organization of the course and the textbook that was used. Also, the use of videos in the course really helped me learn the materials

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I'm really good at Marketing, so this course was a cinch. Even with that being the case, other people who aren't as confident in the subject were saying they got a better understanding of what's going on. Incredibly comprehensive

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